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Sunday 27 September

100+ years of tourism in Garda Trentino

Monday, 5 October 2026 – Friday, 9 October 2026 · 18:00 · Riva del Garda · Vie del centro

Original title: 100 e + anni di turismo nel Garda Trentino

A year of events in Riva del Garda marking 100 years since the founding of the local tourism board, with exhibitions, historical talks and a round table on tourism's future.

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About the event

In 1926, Italy's local tourism boards ("Aziende di Cura, di Soggiorno o di Turismo") were founded, including the one in Riva del Garda, today's Azienda per il Turismo. Tourism in the Alto Garda area actually began earlier, in the 19th century, tied to the region's social and economic development.

To mark 100 years since the board's founding, a programme of events runs from July to November 2026, tracing the area's history of entrepreneurship, hospitality and tourism communication: exhibitions, historical talks and a round table on the future of the sector, some held with MAG - Museo Alto Garda and the Riva del Garda section of SAT.

Programme

Friday, 3 July 2026 · 20:30Opening of the exhibition "Visitate il Garda!" at MAG - Museo Alto Garda, Riva del Garda.
Saturday, 4 July 2026Tourism poster exhibition "Visitate il Garda!", until 15 October, at MAG - Museo Alto Garda, Riva del Garda.
Monday, 6 July 2026 · 17:00Presentation of "Alto Garda. Dove il turismo ha una storia", a new historical study on local tourism, in collaboration with MAG - Museo Alto Garda, at Palazzo dei Congressi, Riva del Garda.
Monday, 20 July 2026"C'era una volta" ("Once upon a time"), large-format reproductions of historic postcards, until 31 August, Riva del Garda.
Monday, 5 October 2026 · 18:00"Italiani visitate il Trentino": a historical talk on mountains and irredentist tourism, on how the mountains were used for tourism and to "Italianise" Trentino, in collaboration with the Riva del Garda section of SAT, at Palazzo Martini, Riva del Garda.
Friday, 9 October 2026 · 18:00"Dalla cartolina al tik tok" ("From the postcard to TikTok"): how tourism communication has changed up to artificial intelligence, at the Rocca, Riva del Garda.
Tuesday, 3 November 2026"Il turismo del futuro" ("Tourism of the future"): a round table looking at the future of tourism in the Alto Garda area and beyond, at Palazzo dei Congressi, Riva del Garda.

Expected weather

Forecast for Monday, 5 October 2026 in Riva del Garda: cloudy, 20° by day and 12° at night, 43% chance of rain.

  1. Mon 05/10Cloudy20° 12°43%
  2. Tue 06/10Cloudy20° 12°49%
  3. Wed 07/10Cloudy20° 15°41%
  4. Thu 08/10Cloudy21° 12°49%

Forecast as of 2026-09-27 · Open-Meteo

Weather · Lake Garda →

Getting to Riva del Garda

By car, leave the A22 Brenner motorway at Rovereto Sud/Lago di Garda Nord and follow the SS240 for about 17 km to Riva. The nearest railway station is Rovereto, with regular Trentino Trasporti buses to Torbole, Riva and Arco; from the south you can also take the train to Desenzano, Peschiera or Verona and continue on ATV buses up the east shore. Ferries run from Desenzano and Peschiera via Malcesine and Limone.

Ferry: Northern terminus of the Navigazione Laghi (Navigarda) line from Desenzano and Peschiera, calling at Torbole, Limone and Malcesine; some summer runs are fast services with a supplement.

Parking: Parts of the historic centre are a limited traffic zone (ZTL). Paid car parks run by Altogarda Parcheggi e Mobilità include Terme Romane (Viale Pilati, 205 spaces), Ex-Agraria (Via Lutti, 218 spaces), Vecchia Stazione, Parco Lido and the Blue Garden car park on Viale Rovereto; free parking at the former hospital (Largo Marconi) and on Via delle Ginestre.

About Riva del Garda

Riva del Garda sits at the northern tip of the lake, where the cliffs of the Rocchetta drop almost straight into the water and the Sarca plain opens towards Arco.

Guide to Riva del Garda →

Translated and summarised from the organiser’s listing (Italiano). Source: Garda Trentino (APT Garda Dolomiti) · checked 2026-09-27. Details can change — confirm with the organiser before you travel.

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